400 things

BRAND DESIGN

400 THINGS

The most delicious online design destination ever, 400 things is a curated set of curiosities with an Indian story and focus on design.

Eclectic ensembles, strong feels and limited edition collections that change every few weeks, had to have a brand design that is versatile, playful and memorable. This logo wordmark in a grid, achieves just that

Their first collection labelled 400 Marshmallows was a collection set in pastels. With an assortment of apparel, decor, & accessories, the founder Divya Hedge’s selection is an impeccable melange of delightful collectibles.

All campaign images courtesy 400-things. Art direction, styling and photography for campaign: Rhea Gupte Model: Carol Humstoe

Shop their products on www.400-things.com

BRAND DESIGN

400 THINGS

The most delicious online design destination ever, 400 things is a curated set of curiosities with an Indian story and focus on design.

Eclectic ensembles, strong feels and limited edition collections that change every few weeks, had to have a brand design that is versatile, playful and memorable. This logo wordmark in a grid, achieves just that

Their first collection labelled 400 Marshmallows was a collection set in pastels. With an assortment of apparel, decor, & accessories, the founder Divya Hedge’s selection is an impeccable melange of delightful collectibles.

All campaign images courtesy 400-things. Art direction, styling and photography for campaign: Rhea Gupte Model: Carol Humstoe

Shop their products on www.400-things.com