Brand design



“There are many
possible solutions
to one problem.
We work with you,
as collaborators
to explore the
best ones.”


WHY IS IT NEEDED?

Like people have certain characteristics that make them likeable, loveable or forgettable, so can brands.

WHAT IS OUR PROCESS?

Its simple, and painless. Strategy, insight and design through conversations, moodboards, sketches and iterations (and a lot of fairly poor jokes).

WHAT ARE WE TRYING TO ACHIEVE?

To create loveable memorable brands whether you are the country’s most iconic fashion brand, or a budding baking artist who is trying to create a new genre in food.

Image: Cocomo was a brand that was strategically designed to please both mama and child. The Monster was developed as a mascot to live a child’s aspirations vicariously as it traverses through different worlds in the different variants of products.

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UNDERSTANDING THE PROBLEM

What is the function of your brand? Why is this exercise of brand renovation, reinvention or creation required? We answer these questions through conversations with our clients, and their customers. This is a step that helps us arrive at meaningful design.

EXPLORING POSSIBILITIES

We help you create the image that you desire.

We do this through moodboards, that explore the possibilities of potential characteristics and visual elements that make up your brand language that may consist of typography, a colour palette and illustrated elements.

THE DESIGN SOLUTION

Through creative & unorthodox methods, we leverage what is different about you to create a fresh and unique brand.

Image: Each element is a result of research, analysis and observation. These were some of the initial sketches of the monsters that were rejected because they didn’t fit the bill.

tell us about your project

“There are many
possible solutions
to one problem.
We work with you,
as collaborators
to explore the
best ones.”