Cocomo

STRATEGY, BRAND & PACKAGING DESIGN

COCOMO

A bath and hygeine care brand for
children aged 5-12 years.

When the brand was conceived, together
with the client we arrived at a strategic
decision to have this product label appeal to
both mom and child. The mom through the words, and the child through the images.

A focus group of kids was created and we
asked them questions unrelated to their
bathing habits, rather to do with their
aspirations. What we concluded was that
children are wonderfully imaginative and
their world consists of mystery, magic,
adventure, suspense, science fiction, fun,
humour and universally – wanderlust. Hence
coco the character was created, who would
go through the different adventures a child
wants to have.

To appeal to the mom we use words to
describe the safe nature of the product, that
its dermatologically certified, natural, and
100% toxin-free


EARTHSHINE

Analysing the answers we deduced that
children, much like adults have an affnity
towards adrenalin and nature. The first of
the series was set in a forest, with coco
skateboarding above the tree tops,
collecting the ingredients that make up the
products. “In an energizing, citrusy
fragrance, our adventure-loving monster
skateboards through thrilling jungles in
Earth Shine, absorbing all their exotic
goodness along the way. Infused with neem
extract and olive, tea-tree and coconut oils,
it’s an exciting jungle out there for Coco &
friends.

MOONSPARKLE

A propensity towards sci-fi, space
adventures and exploring the unknown, our
second series called Moonsparkle has coco
propelling through space.

“Fuelled by the nourishing power of
calendula extract, jojoba oil and shea butter,
Coco cruises in a rocket propelling through
space in Moon Sparkle. Our gravity-defying
monster floats among the stars and planets,
discovering new adventures and leaving
that oh-so-refreshing scent along its trail
(and tail).”


“magic
mythology
suspense
secrets
spies
detectives
fantasy
science
fiction
fairies
superheros
misfits
rebels”


MINTY SEA

A universal desire for wanderlust, and love
for the beach got us to create coco diving
into the minty sea.

“Fuelled by the nourishing power of
calendula extract jojoba oil and shea butter,
Coco cruises in a rocket propelling through
space in Moon Sparkle. Our gravity-defying
monster floats among the stars and planets,
discovering new adventures and leaving
that oh-so-refreshing scent along its trail
(and tail).”

HAIR OIL

Because monsters also need to relax – coco floats in magical waters under the stars.