Packaging Design



“A graveyard of
miniature samples
that were rejected
because while
they were functional, they
were simply not
elegant enough.”


STRUCTURE AND MATERIAL

We work with you to choose the material and structure that is right for your product. Form follows function.

SURFACE GRAPHICS

Through illustrations, typography and color systems to give you a packaging identity that can be applied across the spectrum of your products, and be instantly recognisable on the shelf.

WHAT ARE WE TRYING TO ACHIEVE?

To create that instant affinity to the product, whether its retailed or e-tailed. Creating a brand story through packaging identity, that is vibrant, young and fresh.

Image below: A unique brand and packaging solution inspired by the layers of parfait visible on the cakes designed by the baker.

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UNDERSTANDING THE PRODUCT

What is the nature of your product? Where does it come from? Who is using this? When are they buying it and for what purpose? The answer to these questions are what drives our approach to design.

EXPLORING POSSIBILITIES

Once the exploration with form and material has been done, we create the concept story for the brand through moodboards.

THE DESIGN SOLUTION

We use the story of the product and the brand to create an exclusive packaging identity that makes you stand out. It highlights what is unique about you and makes people love your brand instantly.

Image above: A hexagonal set of boxes was designed for Butterfingers, which would house heavy 5 pound 2 tiered cakes, and keep them safe and stable through transportation.

Image below: A graveyard of miniature samples that were rejected because while they were functional, they were not pleasing to look at or interact with.

tell us your requirement

“A solution that is not elegant is no solution at all.”