tarun-tahiliani

IDENTITY & PACKAGING

TARUN TAHILIANI

It was a revelation to work with the artistic genius Tarun Tahiliani to develop a new identity for his iconic fashion house. It involved understanding his ethos, his aesthetic, his persona, his rootedness, and his vision for the brand.

Developed over the course of 1 year, this project involved spending time with Tarun and his team at the palatial fortress like studio in Gurgaon, watching them create new collections, photograph them, and filtering all that information to understand the few common elements that transcend across – layering, lightness, the colour of Indian soil (mitti), and monochromaticism.

Lots more on this project coming soon. We are waiting for the stores to launch the new packaging (Jan 2019) before we do the big reveal.

Images taken from their instagram @taruntahiliani. Shop their products on www.taruntahiliani.com

IDENTITY & PACKAGING

TARUN TAHILIANI

It was a revelation to work with the artistic genius Tarun Tahiliani to develop a new identity for his iconic fashion house. It involved understanding his ethos, his aesthetic, his persona, his rootedness, and his vision for the brand.

Developed over the course of 1 year, this project involved spending time with Tarun and his team at the palatial fortress like studio in Gurgaon, watching them create new collections, photograph them, and filtering all that information to understand the few common elements that transcend across – layering, lightness, the colour of Indian soil (mitti), and monochromaticism.

Lots more on this project coming soon. We are waiting for the stores to launch the new packaging (Jan 2019) before we do the big reveal.

Images taken from their instagram @taruntahiliani.
Shop their products on www.taruntahiliani.com