Butterfingers Packaging

IDENTITY | PACKAGING

Butterfingers

A new genre of baking. Butterfingers was a project that involved collaborating with an artist patissier who is at the crossroads of art, fashion, film and pastry. The baker Preetanjali believes that the decorative layer of fondant on cake never tastes good. So she chooses to make these delicious naked cakes sans fondant where the parfait and sponge are visible in their perfect layers.

As a branding agency we had to use this unique information somehow, and we re-created these layers on paper using a spatula and coloured parfait, and digitised them to create the illustration for the packaging.

Using the layers of parfait visible on the naked cakes (sans fondant) this vibrant hexagonal packaging was created.

A new genre of baking. Butterfingers was a project that involved collaborating with an artist patissier who is at the crossroads of art, fashion, film and pastry. The baker Preetanjali believes that the decorative layer of fondant on cake never tastes good. So she chooses to make these delicious naked cakes sans fondant where the parfait and sponge are visible in their perfect layers.

As a branding agency we had to use this unique information somehow, and we re-created these layers on paper using a spatula and coloured parfait, and digitised them to create the illustration for the packaging.

Using the layers of parfait visible on the naked cakes (sans fondant) this vibrant hexagonal packaging was created.

The packaging itself is hexagonal box, which is not just plump and pretty but also sturdy, as it can house a 3 pound 2 tier cake along with its floral decorations. The client was very keen on a hexagonal structure, and this was just not available anywhere, so we engineered it. After 40 odd trials of getting it wrong, we managed to design a perfectly stable structure, with a double layer base, and walls with 4 perforated edges, so the cake could be slid out the side of the box before being consumed.

The handle is a structural feature that keeps the box firmly closed when in use, and does not require the box to be put into a paper bag, avoiding any clumsy incidents. The brand design for Butterfingers demanded that the confectionary remained the protagonist, and the feminine ethereal delicate aesthetic of the brand came through. From the website to the stationery to the packaging, this project is a true representation of the culture of the brand.

The packaging itself is hexagonal box, which is not just plump and pretty but also sturdy, as it can house a 3 pound 2 tier cake along with its floral decorations. The client was very keen on a hexagonal structure, and this was just not available anywhere, so we engineered it. After 40 odd trials of getting it wrong, we managed to design a perfectly stable structure, with a double layer base, and walls with 4 perforated edges, so the cake could be slid out the side of the box before being consumed.

The handle is a structural feature that keeps the box firmly closed when in use, and does not require the box to be put into a paper bag, avoiding any clumsy incidents. The brand design for Butterfingers demanded that the confectionary remained the protagonist, and the feminine ethereal delicate aesthetic of the brand came through. From the website to the stationery to the packaging, this project is a true representation of the culture of the brand.

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